The Road Worlds for Seniors is an annual one-month event that coincides with the official UCI Road World Championships for professional cyclists. Participants are people living in care homes and visiting adult day care centres.
Road Worlds for Seniors is a championship with the larger goal to increase the focus on physical and mental wellbeing for older people and people with dementia. For the participating residents and their support teams, e.g. staff, family, volunteers, the Championship is about creating a happening where older people and people with dementia can compete together as individuals and as teams; having fun, feeling part of a community, celebrating achievements, increasing confidence and social interactions, and reaching goals.
We crown world champions for male, female and team in terms of km cycled. We also have a prize to “Crew of the year”- the best supporters (staff, relatives etc)
As the UCI Road World Championships is held in Yorkshire this year, we have entered into a partnership with the British Department for Digital Culture Media and Sport, Sport England, British Cycling, Care England, National Care Forum, and others to make the Road Worlds for Seniors a grand event in this country as well.
Last year, 2400 residents in care homes from six countries signed up for the championship. In total they cycled the impressive distance of 52.000 km during four weeks!
The championship has been run for two years already, and a lot of press coverage has sparkled in its wake, which aids in the process on focusing on the importance of physical and mental wellbeing for older people and people with dementia.
Events and celebrations
A key element with the Championship is to celebrate the participants. Through previous year, such celebrations has included kick-off events and medal ceremonies, where key persons, i.e. staff, family, ambassadors and high profiled people, come together to honour the achievements of the participants and their support teams. The goal is to let care homes and adult day care centres as well as communities across the nation experience the festivities and inspiration of a global movement.
How can you amplify the impact? Here are some ideas;
The Road Worlds goodie bag (t-shirts, hats, buttons) does a lot for you in terms of creating the atmosphere around the championship. Some use the t-shirts for staff to indicate «cycling time», some have the participants use t-shirts and hats while cycling. Others give the mugs as prizes for reaching specific goals and local competitions. Feel free to use the merchandise creatively. Don’t forget to add flags, cake and balloons :)
We encourage you to organise a kick-off event in the beginning of the Championship. Invite families, people from the local community, high profiled people to «set off» the participants on their journey. Don’t forget to invite press as well.
A good way to create local events is to choose some cycling routes in a Country that the participants can cycle to, using the films in Motiview library. Ask the kitchen to make some iconic food from the Country. Want to cycle in Spain? Celebrate with Tapas.
How about creating an internal competition with prizes? Who will be the winner in terms of km, who has smiled the most, best progression ect
And of course celebrate when the Championship is over! It has been a common thing to invite Majors to events, often to hand out medals after the competition is finished to celebrate the achievements.
The most important thing is to create increased well-being, better shape and good mood!